GDPR compliant in-store customer management with Qudini


DO YOU MANAGE CUSTOMERS WITH PAPER AND PEN?

Do you use clipboard and pen to manage your walk-in customers queuing for service? Perhaps you use paper diaries to schedule appointments with customers, or to create written attendee lists for upcoming events?

If you’re capturing customer names, email addresses, phone numbers or addresses in the process, your business could be at risk of a GDPR breach.

 

UH OH! THIS MAY NOT BE GDPR COMPLIANT

You may not have realised it, but capturing Customer Data with paper and pen can potentially put your organisation at risk of a GDPR violation, leading to fines of up to €20 million, or 4% of your annual global turnover.

Here's why: 

  • Storing sensitive Customer Data on paper creates a huge opportunity for human error. It's too easy to leave a clipboard or appointment diary out on the shop floor in plain sight for customers to see or even to misplace (leading to lost data).

  • Properly managed security measures are challenging to enforce across a large store estate. For example, any Customer Data captured on paper should be locked away in a cabinet when not in use or disposed of using a formal shredding or incineration process.

  • Privacy statements are not informed. When capturing Customer Data on paper, you are unable to give customers clear information of how the data is being stored, processed or even deleted alongside your company data management processes.

 

DON'T WORRY, QUDINI CAN SOLVE THIS, QUICKLY

Qudini offer a suite of digital retail software that will enable you to manage walk-in customers in digital queues, and take bookings for appointments and events in-store and online.

 

YOU MANAGE THE CUSTOMERS, QUDINI ENSURES THAT IT'S GDPR COMPLIANT

By using Qudini’s software tools to manage customers joining queues or making bookings for appointments and events, we ensure that your Customer Data is: 

  • encrypted

  • captured whilst providing customers with your privacy policy statement

  • only accessible to store staff with a secure password and only whilst the customer is in the queue or has an upcoming appointment

  • set to delete automatically at the appropriate time, whether immediately, an hour or a week later

  • ISO27001 compliant and protected against vulnerabilities.

 

IN ADDITION TO ENHANCED GDPR COMPLIANCE, QUDINI ALSO ENABLES YOU TO...

  • Improve sales and loyalty through a better informed and more engaging customer experience

  • Improve store productivity and resource allocation through tools that reduce workplace stress and help your staff to better manage their shop floor activities

  • Capture unique insights on your brick-and-mortar operations.

 

IMPRESSIVE RESULTS THAT OUR CLIENTS HAVE SEEN

Implementing a digital system for in-store customer management has positive business benefits beyond GDPR compliance. Qudini customers have seen tremendous results, including:

  • 62% walkout reduction for O2 UK

  • 33% average spend increase for a UK eyewear retailer

  • 10% conversion increase for a global travel brand retailer

  • 13% improved productivity for one of the UK's largest grocery retailers.

“Qudini has enabled us to have a much more pleasant customer experience in the store and we can definitely see that we’ve had a percentage growth in terms of revenue.”

- Franchise Partner, Specsavers 

“For us it’s all about retention. And Qudini allows us to give that value add to ensure that we are giving the best possible experience for customers at the start of their journey and at the end of their journey.”

- Paolo Lupi, CX Leader, Samsung

“Without Qudini, I would feel a lot less in control than I do right now. But I know exactly what is going on in my store and it helps me lead my team a lot better and it gives me the time to be able to do that.”

- Store Manager, O2 UK

 

GET IN TOUCH

Complete the form or email us to learn more about how we can help ensure your customer management process remains GDPR compliant and the other values of our software tools. 

Contact: info@qudini.com


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We Are Qudini

In this retail revolution, we work closely with retailers to transform their in-store experiences to boost sales, streamline operations and create lasting, valuable customer relationships.